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How long should email subject lines be?
Keep subject lines short
As discussed above, research shows around 41 characters is the optimal length for a subject line. Still, some marketing experts suggest going even shorter. Backlinko founder Brian Dean says subject lines which on average do not exceed 16 characters have significantly higher open rates.
How long should subject lines be 2021?
Keep the subject line short – 7 words and 41 characters are optimal. Use emojis to help your subject line stand out. Just don't overdo it. Make the subject line unique to the recipient.
Why should subject lines be short?
Keep It Brief.
Subject lines need to quickly grab the recipient's attention. It's estimated that subject lines with 50 characters or less result in 12% higher open rates and 75% higher click-through rates than emails with longer subject lines.
Related Question How long is a subject line?
How long is too long of a subject line?
Keep it short
For many recipients, especially those reading your emails on mobile devices, shorter is often better. We recommend you use no more than 9 words and 60 characters.
Do Emojis in subject line trigger spam?
Important: Subject lines that trigger spam filters use the same top emoji, which means the subject line itself is the likely culprit. Adding emoji to a bad subject line only makes the subject line worse, so stay away from phrases that are known to trigger spam complaints and stick to one emoji per subject line.
Is touching base a good subject line?
It's always best to come to the conversation with new information or something else of value for your prospects. It's also a great alternative to overused subject lines such as, “Checking in” or “Touching base,” which have zero value.
Should you put your name in the subject line?
If someone referred you, be sure to use their name.
Put it in the subject line to grab the reader's attention right away.
How many characters should subject lines be?
As we all know, different mobile devices show a different amount of characters for the subject line, but the rule of thumb is having around 25-30 characters. By contrast, according to Return Path and their research after analyzing over 2 million emails, most subject lines are between 41-50 characters long.
Which is the most important line of an email?
…the subject line and the first line of the email. Like peanut butter and jelly, your subject line and first line belong together. And if you pair them well they can work wonders for your open rates.
What are the spam words?
Avoid these 202 email spam trigger words
What is the average width of an email?
Here's the answer. If you're just here to find a quick answer, here it is: Most email designs today are between 600px and 700px wide. You no longer have to stick to a maximum width of 600px, as many outdated resources still suggest. Instead, pick a width that works with your design and the complexities of your layout.
Do you capitalize every word in a subject line?
Like any other sentence, you should capitalize the first word of your subject line. Keep in mind that proper nouns should also be capitalized. It's a universal convention and emails are no exception to this rule.
How long should email subject lines be? Keep subject lines short As discussed above, research shows around 41 characters is the optimal length for a subject line. Still, some marketing experts suggest going even shorter. Backlinko founder Brian Dean says subject lines which on average do not exceed 16 characters have significantly higher open rates.…