What is a mission statement example?
“To refresh the world… To inspire moments of optimism and happiness… To create value and make a difference.” “Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet.”
What should a mission statement include?
A company's mission statement defines its culture, values, ethics, fundamental goals, and agenda. The statement reveals what the company does, how it does it, and why it does it. Prospective investors may also refer to the mission statement to see if the values of the company align with theirs.