What is attention and what are its three key characteristics?

Attention: the amount of mental activity a consumer devotes to a stimulus. Three characteristics: attention is limited, attention is selective, attention can be divided. The size or length of the stimulus can affect its prominence.

What are the four types of attention?

There are four different types of attention: selective, or a focus on one thing at a time; divided, or a focus on two events at once; sustained, or a focus for a long period of time; and executive, or a focus on completing steps to achieve a goal.

What are the factors of attention?

What are the determining factors of attention?

  • Intensity: the more intense a stimulus is (strength of stimulus) the more likely you are to give attention resources to it.
  • Size: the bigger a stimulus is the more attention resources it captures.
  • Movement: moving stimuli capture more attention that ones that remain static.
  • Related Question What are the characteristics of attention?

    What is the meaning of attention in education?

    Attention is the behavioral and cognitive process of selectively concentrating on a discrete stimulus while ignoring other perceivable stimuli. It is a major area of investigation within education, psychology, and neuroscience.

    What is the role of attention?

    Attention plays a critical role in almost every area of life including school, work, and relationships. It allows people to focus on information in order to create memories. It also allows people to avoid distractions so that they can focus on and complete specific tasks.

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